In a Merchandising Operations Management course, this final project assignment was to create a seasonal collection for United By Blue, a Philadelphia based outdoor company, as if they were expanding their market to Europe. My project team consisted of three people, who share credit for most of the work displayed unless otherwise noted.
I took the lead on design and product direction while other members of the group handled other aspects such as financials and using VR software. The majority of images used in the presentation were curated and edited by me, also creating all digital patterns and flat mockups.
I take credit for image curation and inspiration board.
I take credit for research and product strategy development.
Technical flat images taken from WGSN.
I take credit for color and pattern trend research and development.
I take credit for the editing of these images in Photoshop.
I take credit for adding color and pattern to all product images.
